Paradise Waves was founded by Samuel Mushubeke in 2007. The idea behind Paradise Waves was, and still is to provide great surf experiences to European surfers. After his own experiences in Hawaii, Mr. Mushubeke wanted to share the “aloha spirit”, and surfing with as many people as possible. It was during his stay on the Big Island in Hawaii that Mr. Mushubeke was introduced to surfing. With a lot of support from friends, family, and the surf industry people in Honolulu, Hawaii therefore became Paradise Waves’ first destination. During the company’s first year, the destination catalogue was expanded with destinations such as Biarritz, Costa Rica and Portugal.
Paradise Waves' main goal is it to share great surfing experiences and fun with as many people as possible, and wants to thank those who supported the growth and explanation of the company.